Marketing

Pharmexx offers healthcare companies the whole spectrum of services in pharma-marketing for the launch of new drugs, devices and treatment methods as well as the management of mature products or the change of prescription drugs to over-the-counter products (Rx-to-OTC switch by which drugs can continue to be sold without prescription). Our customers profit from innovative solutions and creative approaches because of our global exchange and opportunities within the Celesio group. We take great pride in quality, setting measurable goals demonstrating our mutual success.

Planning

Pharmexx has the expertise in the marketing of Rx and OTC products and has successfully forged into the medical marketing of functional foods. Pharmexx marketing experts are your partners for your target group analysis, product positioning, communication strategies and measurable results. Pharmexx has proven expertise in implementing Pharmacy “In-Store Training” for pharmacy personnel resulting in several successful product launches.

• Market Research

• Targeting and segmentation of target group

• Product positioning

• Forecasting

• Marketing plan

Implementation

Pharmexx develops appropriate marketing strategy for every stage in the lifecycle including the channels available and sales optimization, as a separate service or as part of an attractive marketing package which includes all marketing and sales tasks.

• Customer relationship management (CRM)

• Instore pharmacy training

• Direct marketing via a Pharmexx Call Centre

• Target group specific mailings

• E-marketing, e-detailing and e-learning

• Point-of-sale promotion in pharmacies

• Full service partner for product marketing